Content is and will continue to be an essential component of any successful marketing strategy.
As the number of businesses continues to increase and crowd the online world, however, creating enough quality content to get noticed is becoming a challenge.
For instance, look at how many blog posts you produce weekly, monthly, and annually for customers and prospects.
Add to that the many other marketing tasks you need to spend time on to ensure you’re reaching your target audiences in all the right places.
Instead of frantically juggling all of these tasks, you need to find ways to save time without giving up quality.
Maybe, then, it’s time to consider adding AI tools to your digital marketing toolbox.
More and more, Artificial Intelligence (AI) is expanding into the marketing realm in both beneficial and exciting ways.
Many companies, brands, and individuals are already turning to the potential of AI writing software to help them with their content needs. And this means help for blog writing as well.
Learn more about this topic below:
What is AI Writing?
AI writing utilizes natural language processing (NLP) and algorithms to create content based on the parameters you set.
These parameters include keywords and phrases, length, tone, and various other factors.
The AI writing software will then go out and pull research from online and compose a blog post or article for you.
In turn, you get unbiased, factually-based content based on the parameters you provide.
In addition, the AI algorithms check for plagiarism, correct spelling and grammar mistakes, and determine readability level.
You are still able to edit and polish the text to match your audience’s needs before publishing, however.
Benefits of AI Writing
AI writing can benefit your digital marketing strategy in a variety of ways, including the following.
AI Writing Creates Targeted Content
To begin any blog post, AI writing software requires you to provide specific information, such as targeted keywords and intent.
As a result, you’ll receive relevant and relatable content based on those parameters, directly for your targeted audience.
AI Writing is Time-Saving
By utilizing AI writing tools to extend your content marketing strategy, you’ll save time, allowing you to focus on other areas requiring your attention.
To show how much time you can save with AI writing, consider how long it takes to outline, research, write, edit, format, and proofread each blog post or other content type.
AI writing will do many of these tasks for you.
AI writing tools can also conduct data analysis quicker than humans and work 24/7 if needed without rest.
AI Writing Aids Your SEO Strategy
With AI writing, you can boost your SEO game by providing selected keywords to include in the content.
This allows AI tools to curate the best content for your blogging needs and aid your SEO strategy in the process.
Search engines prefer content that is relevant, useful, and targeted, and with AI writing, you can include all three.
AI Writing Saves You Money
Utilizing AI writing will save you money by cutting down on the need for writers and writing services, whether they are in-house or freelance.
You’ll still need at least a few of them to edit and ensure the writing characterizes your brand’s voice, however.
AI Writing Benefits the Content Writer Directly
On a more micro-level, AI writing can benefit your individual content writers.
One way it can benefit is by serving as a remedy for writer’s block. AI tools can spark creativity and provide new ideas.
The 7 Best AI Writing Software
Today you have a variety of AI writing software to choose from to help you achieve your content marketing goals.
Each software comes with specialized features and plans, and many are suited to blog writing on a grand scale.
So, without any further delay, here are seven of the best AI writing software options to help you with your blog posts.
1. Jasper (formerly Jarvis)
Jasper is a highly rated AI writing tool, perfectly geared to writing blog posts.
The software’s convenient online app allows access from anywhere via mobile device or computer.
The software itself works by utilizing AI to analyze the keywords you supply. From there, it can create sentences, phrases, paragraphs, and full documents to match the tone of voice you select.
A special blog post template will generate blog post ideas, outlines, introductions, body text, and conclusion paragraphs.
In addition, Jasper software:
- Offers several template types (50+) for various uses.
- Provides numerous command options to direct the writing.
- Creates quality long-form content.
- Offers translation in 25 languages.
- Allows for repurposing of content into new blog posts.
By using Jasper, your marketing team can dramatically reduce the time it takes to create blog posts.
You can start with their free trial, which allows for up to 10,000 words, then choose one of the paid plans available.
The Starter Plan is $29 per month and starts with 20,000 words. For long-form content, the Boss Mode is your best plan option. The cost is $99 per month for 100,000 words.
INK is a unique offering when it comes to AI writing software, because it combines two essential components of digital marketing: content writing and SEO.
The software itself features AI writing capabilities along with an SEO assistant.
Within the AI writing, INK can help with topic suggestions, recommended blog post length, and even meta titles and meta descriptions.
Its co-writing features go a step further, generating the highest quality content by assisting with writing, rewriting, expanding, and simplifying sentences.
The SEO Assistant, on the other hand, helps with the creation of content designed to attract valuable organic traffic and help you rank higher up on search engine results pages.
Essentially, INK’s patented system will not only analyze content in real-time but also provide you with suggestions on how to improve your SEO.
Seriously, what could be better than a downloadable software that creates and edits content while adhering to the best SEO practices?
Choose between the Starter, Pro, and Team plans, all three offering free trials to start.
3. Article Forge
By utilizing deep learning and AI, the Article Forge software tool can create high-quality blog content in 60 seconds or less.
This impressive software is simple to use and offers an easy platform to navigate.
You will need to first select the primary and secondary keywords, content length, and any other customizable requirements, such as preferred headlines.
Along with writing the blog content, it can add links, relevant titles, images, and videos to make your content stand out.
Article Forge also keeps SEO in mind, ranking for your keywords and keeping the blog posts readable for your audience.
The software can write in seven languages (English, French, German, Dutch, Italian, Spanish, and Portuguese), offering you a chance to expand into new markets.
When it comes to pricing, Article Forge is often voted the best economic option for individuals and businesses.
Two plans are available. The Standard Plan will cost you $27 per month and provide up to 250,000 words. The Unlimited Plan is $57 per month and comes with unlimited words.
WriteSonic is an AI writing software ideal for digital agencies, marketers, and even eCommerce.
Select a blog content template, enter a short description, then wait for the content to be created. Once generated, your writer or editor can review and edit the blog post before publishing. It’s that simple.
The software itself can also help with readability, grammar correction, and even sentence rephrasing.
In addition to creating AI-generated blog posts, this software can also be used for your other content needs, such as landing pages, ads, product descriptions, press releases, email copy, and company bios.
The software writes in 20+ languages and utilizes both AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitate, and Solution) formulas to help with conversions.
WriteSonic offers five pricing plans. Before selecting a paid plan, view the interactive demo and sign up for the free trial to see if it’s a good fit for your organizational blogging needs.
If you need a robust AI writer to create multiple types of content, a good choice is ContentForge.
Your blog post content will be high quality, with the potential to be written in 24+ languages.
And if you do have an eCommerce store, you can get additional use from the software with its ability to come up with products names, product descriptions, and more.
ContentForge offers three plans, starting with a 7-day free trial. With this, you receive access to all software tools and unlimited documents or projects, and up to 1,000 words.
The Standard Plan is $29/mo. and is well suited for small and medium businesses. It comes with up to 20,000 words per month, full access to tools, unlimited seats (or users), and unlimited documents or projects.
The Unlimited Plan, suitable for marketing experts, will cost $99 per month or $990 a year, and provides you with unlimited words, documents, and projects.
Rytr is an all-in-one solution for your content marketing needs, helping to create blog posts, landing pages, and more.
Within this software, you have two frameworks to choose from (AIDA and PAS), allowing for deep customizing.
The software allows for drilled down editing, such as shortening or rewording sentences, expanding sections, and rewriting specific parts to increase the level of detail. Other format options are also available.
In addition, you can expect to find:
- Specialized templates
- Brainstorming ideation tools
- Grammar and spelling corrections
- Tone checker (offering 20+ tone types)
- Plagiarism check
- Engagement metrics
- Style editor
- WordPress plugins
- SEO analyzer
Choose between the Free, Saver, and Unlimited Plans.
Articoolo is specifically useful for WordPress users.
This AI writing software is simple to use and good for creating or rewriting blog posts or articles. It also includes helpful tools such as:
- Sentence rephrasing
- Grammar check
- Sentence reformatting
- Plagiarism checker
- Image and quote finder
- Engagement metrics
As a bonus, Articoolo comes with a title generator to help you choose the best heading to improve click-through rates.
Tips for Using AI Writing Effectively
While AI writing software can quickly pull together a blog post or article, there are still a few tips to ensure the best quality writing possible.
1. Input Clear Instructions
As the old saying goes, you get as much out of something as you put into it.
Just because the AI software writes the post, it doesn’t mean you’re off the hook completely.
Each software option on the list above needs input from you to know where to start and how to structure the writing.
Spend time planning and always be intentional when providing instructions, including when identifying keywords and phrases, tone, and sentiment.
2. Proofread, Edit, and Proofread Again
Even when clear in your instructions, AI-writing will not be perfect for your needs every time.
Be sure to proofread the results, make edits to ensure the piece fits with your brand’s voice, and confirm that all grammar and spelling are correct.
Then, proofread it again.
3. Always Fact-Check the Research
Always research and confirm any facts or statistics included in the AI-generated blog content are correct.
You don’t want to include faulty or outdated information for your readers.
4. Respect Your Blog Readers
The most significant factor to consider when it comes to your blog posts is your readers.
Always be sure that the content you publish meets your targeted audience’s needs. Review AI-generated blog posts, and put yourself in the reader’s position.
By taking this approach, your blog posts will not only be more relevant to your targeted audiences but will also not trigger the Google algorithms which penalize machine writing.
Wrap Up: AI Writing Software Is Perfectly Suited for Blogs
While the use of AI writing software isn’t meant to replace human writers altogether, it can help you get ahead and stay there.
The tools we have presented are already providing benefits when it comes to creating blog posts on a continual basis.
Yet, artificial intelligence isn’t just for writing blog posts these days. It’s also steadily making its way into other areas of marketing as well.
Find out more about how to incorporate AI into your marketing strategy by watching this recorded webinar!